About us

THE SRK STORY: A STATE OF MIND

Super Rich Kids (SRK) is a fashion and lifestyle brand for a generation that understands that true richness is found in the depth of our experiences and the energy we put into the world.

Founded in 2022 by Daniel and Ivana—partners in both life and business—SRK was born out of a shared vision to create more than just clothing. We wanted to build a movement. We design premium, unisex, oversized essentials made to be lived in by those who are pursuing their fullest potential.

We design premium unisex, oversized essentials that are made to be lived in by those living life to its fullest potential.

At SRK, we believe that being "rich" is a state of mind. It’s not about what you own; it’s about how you live. We believe true wealth is found in how you feel, the memories you create, and who you’re with.

SRK honors that richness—prioritizing your well-being, your adventures, and the unbreakable bonds of family and friendship.

From the creators to the dreamers, we are seeing that success comes from following your passion and turning what you love into your reality. If you’re doing what you love, you’re already ahead of the game. In today’s world, the old rules don’t apply. Everything is within reach.

SRK is a community for the explorers, the achievers, and the ones who find magic in the everyday. Our collections are built for comfort and designed for confidence, giving you the freedom to express exactly who you are, wherever the journey takes you.

Our hope is that when you wear our pieces, you don’t just feel the quality of the fabric, but the energy of the lifestyle we’ve built together. We hope you feel empowered to chase your own version of richness, every single day.

Join the SRK Society. Live the lifestyle.

Happiness is The New Rich.